The focus of the professional morning will be on media quality, brand safety, and maximizing the performance of advertising campaigns in the digital space.
This year, Tailwind, which recently formed a regional sales partnership, and the global leaders of Integral Ad Science will speak for the first time in Hungary before IAB Hungary's professional audience. They will discuss how focusing on attention and media quality at the core of a digital strategy can deliver better results for advertisers, publishers, and consumers. The presentation "All Eyes on Attention & Media Quality" and the following roundtable discussion will be held in English.
The event will take place on October 16th from 9 AM at the Irányi Palace, and the invitation containing the detailed program can be downloaded from here.
Participation in the event is free but requires registration, which you can do here: https://forms.gle/1QCLxPpoFJeceN7b8
Further information is available here.