Bodon György – Neulinger Ágnes – Kajos Attila (2023): A mérkőzéslátogatás és a klubhoz való kötődés közötti kapcsolat kvalitatív elemzése: egy futball klub példája
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Bodon György – Neulinger Ágnes – Kajos Attila (2023): A mérkőzéslátogatás és a klubhoz való kötődés közötti kapcsolat kvalitatív elemzése: egy futball klub példája. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 pp. 31–40. DOI:10.62561/EMOK-2023-03
DOI
https://doi.org/10.62561/EMOK-2023-03
Authors
- György, Bodon. Budapesti Corvinus Egyetem.
- Ágnes, Neulinger. Pécsi Tudományegyetem.
- Attila, Kajos. Budapesti Corvinus Egyetem.
Abstract
Qualitative analysis of the relationship between club attachment and match attendance: the case of a football club
Fans' attachment to their teams and the attraction of new fans are essential in a developed sports economy. In Hungary, this problem has been unsolved for decades in the domestic football league, while new stadiums have been built with spectacular investments and the utilization of these facilities could be significantly improved. With the help of qualitative research and in-depth interviews, our research examines the relationship between match attendance and attachment to the club for Mol Fehérvár FC, a member of the Hungarian first-class football championship of the OTP Bank Liga. According to our results, the club has deviated from the path that the fans expect from it based on its tradition, while core fans lack respect and appreciation. All this may explain the problem of the low match attendance numbers. Through the example of the investigated club, the present research sheds light on the situation that a specific situation has developed in football, which pushes the need and necessity of the fan into the background, and the results even raise the question of whether clubs need fans at all.
sports marketing attachment qualitative in-depth interviews football
Language
hungarian
Details of publishing collection
Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023