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Maksimovic Ágnes – Törőcsik Mária (2023): A nemfogyasztók szerepe a fenntartható csomagolás elterjedésében

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Maksimovic Ágnes – Törőcsik Mária (2023): A nemfogyasztók szerepe a fenntartható csomagolás elterjedésében. In: Révész Balázs – Gyulai Zsófia (eds.): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 pp. 206–216. DOI:10.62561/EMOK-2023-16

DOI

https://doi.org/10.62561/EMOK-2023-16

Authors

  • Ágnes, Maksimovic. Pécsi Tudományegyetem.
  • Mária, Törőcsik. Pécsi Tudományegyetem.

Abstract

The role of non-consumers in the uptake of sustainable packaging

Consumers are becoming more and more concerned about the environmental impact of packaging for food and household products. The demand for sustainable packaging is growing as the negative environmental impact associated with the life cycle of plastics and plastic packaging is increasing. The aim of this study is to find out the perceptions of non-consumers on packaging materials and to assess the prevalence of environmentally conscious perceptions among them. The results showed that non-consumers had a positive attitude towards the reduction of plastic packaging, preferring the use of refillable canteens over plastic and preferring paper packaging. We found that the direct environment of non-consumers may also influence their packaging perceptions, especially in the case of plastic packaging. The results support the claim that sustainable packaging is important for non-consumers, and we can therefore assume that environmental considerations are behind their non-financial reasons for not using packaging. The results also indicate that non-consumers play an important role in the uptake of sustainable packaging. Our findings can help experts to understand consumer needs and preferences, which could be key to further expanding the supply of sustainable packaging.

non-consumption sustainable consumption consumer behavior

Language

hungarian

Details of publishing collection

Révész Balázs – Gyulai Zsófia (eds.) (2023): Reziliens Marketing - Válaszok változó kihívásokra. Szegedi Tudományegyetem Gazdaságtudományi Kar: Szeged. ISBN: 978-963-306-960-8 DOI:10.62561/EMOK-2023

Details

Association for Marketing Education and Research
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