Uhrin Dávid – Gáti Mirkó – Keszey Tamara (2025): Mesterséges Intelligencia a szolgáltatásinnovációban: bibliometriai elemzés. In: Szalkai Zsuzsanna – Bíró-Szigeti Szilvia – Iványi Tamás – Kelemen-Erdős Anikó (eds.): Tudományágak kaleidoszkópja – a marketing, mint transzdiszciplináris terület. Budapesti Műszaki és Gazdaságtudományi Egyetem, Gazdaság- és Társadalomtudományi Kar: Budapest. ISBN: 978-615-112-035-4 pp. 44–44.

Authors

• Dávid, Uhrin. Budapesti Corvinus Egyetem.
• Mirkó György, Gáti. Budapesti Corvinus Egyetem.
• Tamara Nóra, Keszey. Budapesti Corvinus Egyetem.

Abstract

AI in Service Innovation: A Bibliometric Analysis

This article presents a bibliometric analysis of scholarly work on AI-driven service innovation to chart the existing research terrain and pinpoint significant trends. Utilizing a structured and systematic search strategy across two leading academic databases, 682 records were initially retrieved from which 85 pertinent studies were selected based on the PRISMA methodology. Through descriptive and network analyses—conducted via VOSviewer software version 1.6.20—the study examines chronological, regional, and disciplinary dynamics and thematic interconnections. Findings indicate a pronounced rise in scholarly attention, particularly over the past few years. Although research activity and authorship span globally, there is notable clustering in specific regions and journals. The analysis also uncovers a progression from theoretical foundations to more tailored, real-world implementations, especially in data-rich and complex service contexts. This review synthesizes the developmental trajectory of the field and proposes future research avenues centered on the strategic deployment of AI in enhancing service innovation.

artificial intelligence service innovation bibliometric analysis

Language

hungarian

Details of publishing collection

Szalkai Zsuzsanna – Bíró-Szigeti Szilvia – Iványi Tamás – Kelemen-Erdős Anikó (eds.) (2025): Tudományágak kaleidoszkópja – a marketing, mint transzdiszciplináris terület. Budapesti Műszaki és Gazdaságtudományi Egyetem, Gazdaság- és Társadalomtudományi Kar: Budapest. ISBN: 978-615-112-035-4 DOI:10.62561/EMOK-2025

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