The public defense of Maral Jamalova's doctoral dissertation entitled "COMPARATIVE STUDY OF THE BEHAVIOURAL INTENTION TOWARDS SMARTPHONE IN THE CASE OF AZERBAIJANI AND HUNGARIAN STUDENTS" will take place on December 11, 2020 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Milán Constantinovits.

The public defense of Mohammad Salem AbdAlrahman's doctoral dissertation entitled "THE IMPACT OF CONSUMER ATTITUDES ON PALESTINIAN CONSUMERS FOOD CHOICE“The Palestinian-Israeli conflict effect on consumers intentions to buy Israeli and Palestinian manufactured food products in the P" will take place on July 17, 2020 at the Doctoral School of Management and Business Administration of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is József Lehota and István Fehér.

The public defense of Haile Versavel's doctoral dissertation entitled "THE INFLUENCE OF SERVICE PROVIDERS’ GENDER ON THE CUSTOMERS’ PERCEIVED SERVICE QUALITY" will take place on July 10, 2020 at the Doctoral School of Management and Business Administration of the University of Kaposvár. The supervisor of the dissertation is Viktória Szente and Katalin Szendrő.

The public defense of Victor Vijay's doctoral dissertation entitled "AN EXPERIMENTAL RESEARCH ON THE CONSUMER RESPONSE TOWARDS ONLINE PERSONALISED PRICING STRATEGIES: A COMPARATIVE STUDY BETWEEN INDIAN AND MALAYSIAN ONLINE CONSUMERS" will take place on May 25, 2020 at the Doctoral School of Management and Business Administration of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Zoltán Lakner and Mária Farkasné Fekete.

BUDAPEST, HUNGARY 10-11. JUNE 2020

The mission of the CMM International Conference is to promote partnerships between research communities and strengthen the contribution of research in economic growth by providing an international platform for strategic dialogue among stakeholders. The Conference monitors the progress made in the knowledge triangle – research, education and innovation – which are core factors all over the world. With our Scientific Conference we aim to provide an opportunity to discuss the latest trends and phenomena in the field of Commerce, Marketing and Management as

The public defense of Ágnes Buvár's doctoral dissertation entitled "Ad Revolution or Evolution? Typical ad representation and general ad attitudes influence the effectiveness of branded content" will take place on June 20, 2019 at the Doctoral School of Social Communication of the CorvinusUniversity of Budapest. The supervisor of the dissertation is Dóra Horváth.

The public defense of Harshavardhan Reddy Kummitha's doctoral dissertation entitled "Social entrepreneurship and ecotourism: the role of social entrepreneurs in ecotourism development" will take place on June 17, 2019 at the Doctoral School of Management and Business Administration of the Hungarian University of Agriculture and Life Sciences. The supervisor of the dissertation is Viktória Szente.

CHALLENGES IN PUBLIC, NON-PROFIT AND SOCIAL MARKETING

Győr, Hungary, July 3 – 5, 2019.