The focus of the professional morning will be on media quality, brand safety, and maximizing the performance of advertising campaigns in the digital space.
Hungarian Academy of Sciences, Section IX, Marketing Science Sub-committee
B2B Marketing Working Committee
Challenges in B2B marketing research and practice
- Some current topics -
The public defense of Gábor Murai's doctoral dissertation entitled "Modeling the demand and supply of product related information; using evidence from YouTube" will take place on September 23, 2024 at the Doctoral School in Regional Policy and Economics of the University of Pécs. The supervisor of the dissertation is János Barancsuk.
The public defense of László Bendegúz Nagy's doctoral dissertation entitled "CONSUMER RESEARCH OF CREDIBILITY AND VALUE OF ORGANIC FOODS" will take place on October 14, 2024 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisor of the dissertation is Ágoston Temesi.
The first event of the EMOK Conference was the PhD Forum, which was attended by nearly 50 registered participants (including 21 PhD students).
Under the title 'The Era of Schizophrenic Marketing,' the Hungarian Marketing Association's annual business event took place on September 19. Thanks to the association's generosity, around 300 students from several Hungarian universities and many instructors from EMOK were able to attend the event free of charge.
The EMOK IAB Teaching Club participated in the IAB Back2Work event in Budapest on September 12, where, on behalf of Kata Néz, we had a brief discussion with Adrienn Kenessey regarding the current preparatory work for the Digital Compass project.
On August 27, 2024, the Association for Marketing Education and Research held its election assembly in Pécs as part of the 30th International EMOK Conference, organized by the Faculty of Economics at the University of Pécs. Following the conclusion of the summer nomination process, the attendees at the assembly elected the new presidency and supervisory board.
IAB Hungary, with the support of Atmedia, GroupM Academy, and OMD, is announcing its sixth annual competition titled Best Thesis in Digital Marketing. Submissions can be any undergraduate or master's thesis obtained in Hungary or any EU/associated country, defended between August 1, 2023, and July 31, 2024.
The public defense of Mohammad Mohammad's doctoral dissertation entitled "ANALYSIS Of FACTORS INFLUENCING CONSUMER ATTITUDES AND ONLINE PURCHASING IN THE HUNGARIAN DAIRY FUNCTIONAL FOOD MARKET" will take place on September 9, 2024 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisor of the dissertation is Orsolya Szigeti.