The EMOK Autumn Research Methodology Workshop on Eye-tracking and Other Neuromarketing Solutions in Marketing Research was held on 22 November 2024. This time the workshop was held in an interactive format, hosted by the Faculty of Economics of ELTE.
Report on Eye-tracking and Other Neuromarketing Solutions in Marketing Research Interactive Workshop
The public defense of Ghayth Ali Al Laheebi's doctoral dissertation entitled "IMPROVING BUSINESS PERFORMANCE OF SMES THROUGH DIGITAL MARKETING ORIENTATION AND SERVICE QUALITY WITH THE MEDIATION EFFECTS OF COMPETI-TIVE ADVANTAGE: EVIDENCE FROM IRAQ" will take place on January 7, 2025 at the Hantos Elemér Doctoral School of Business, Management and Regional Sciences of the University of Miskolc. The supervisor of the dissertation is László Molnár.
The public defense of Dirk-Siegfried Hübner's doctoral dissertation entitled "ENTWICKLUNG UND ETABLIERUNG EINER NACHHALTIGKEITSZERTIFIZIERUNG FÜR UNTERNEHMEN – AM BEISPIEL VON DEUTSCHEN BÄCKEREIEN" will take place on March 3, 2025 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisors of the dissertation are Gergely Tóth and Bernadett Horváthné Kovács.
On November 14, 2024, the Economic Sciences Committee of the Hungarian Academy of Sciences, Section IX, awarded the Department of Management and Business Economics at the Budapest University of Technology and Economics (BME) the "Jubilating Scholarly Department 2024" recognition. This year, the Department of Management and Business Economics is celebrating its 75th anniversary.
From the virtual trees planted in the game at the 2024 EMOK Conference, a real forest has now been born. 🌳 On November 23, 2024, the colleagues of the Department of Marketing and Tourism at the University of Pécs planted 150 saplings in Somogytarnóca, thus fulfilling their promise.
We are excited to recommend the book UX Research Methods, authored by the Department of Ergonomics and Psychology at the Budapest University of Technology and Economics (BME). This comprehensive resource explores the theoretical foundations of user experience (UX) and provides practical research methodologies for professionals and academics alike.
The public defense of Stoyke Thomas's doctoral dissertation entitled "ANALYSING VALUE-ADDING FACTORS INFLUENCING THE FUTURE VIABILITY OF SHOPPING CENTERS" will take place on November 29, 2024 at the Doctoral School of Economic and Regional Sciences of the Hungarian University of Agriculture and Life Sciences, Gödöllő. The supervisor of the dissertation is Tibor Tatay.
20-22 of August 2025 – Gothenburg, Sweden.
Chalmers University of Technology and The Industrial Marketing and Purchasing Group (IMP) are happy to welcome you to the 41st IMP Conference in Gothenburg, Sweden.