Hungarian Academy of Sciences, Section IX, Marketing Science Sub-committee
B2B Marketing Working Committee
Challenges in B2B marketing research and practice
- Some current topics -
Organizers:
Hungarian IMP Research Center at Corvinus University of Budapest
Department of Management and Business Economics, Budapest University of Technology and Economics (BME)
4th November 2024
12:40 – 16:25
BME building Q
12:40-13:10: Buffet Lunch (room: QB 306, corridor)
13:15-16:15: Scientific Programme (room: QA 405)
The language of the workshop is English.
13:15-14:00: Keynote speech
Keynote speaker: Sofia Wagrell (Uppsala University):
Short on drugs? - Mapping the root causes to antibiotic shortages and some suggestions for policy interventions to prevent them
14:00-14:10 – Tibor Mandják (Eötvös Loránd University): Some thoughts about the business relationship management
14:10-14:20 – Márton Vilmányi (University of Szeged): Exploring the dynamics of process change through business interactions
14:20-14:30 – Árpád Jankó (Terrántető Ltd): Supply chain barriers in the solar equipment industry
14:30-14:40 – Zoltán Veres (Pannon University): International comparability of B2B survey results
14:40-16:25 – Discussion
Participation at the event is free of charge, but registration is compulsory.
You can register: here!
We are looking forward to meeting you at the workshop.
Yours Sincerely,
Ariel Mitev Zsuzsanna Szalkai and Judit Simon
Vice President B2B Marketing Working Committee
Marketing Science Sub-Committee