Sengsouly Homedahack – Sasné Grósz Annamária – Józsa László (2024): Cross-Cultural Business Negotiations in Developing Markets: Comprehending the Impact of Institutional and Cultural Elements
Betöltés. Kérem, várjon.
Sengsouly Homedahack – Sasné Grósz Annamária – Józsa László (2024): Cross-Cultural Business Negotiations in Developing Markets: Comprehending the Impact of Institutional and Cultural Elements. In: Szűcs Krisztián – Putzer Petra – Törőcsik Mária (szerk.): A (marketing) világ megkettőződése - Egyesület a Marketing Oktatásért és Kutatásért XXX. Nemzetközi Konferenciájának Absztrakt- és Tanulmánykötete. Pécsi Tudományegyetem Közgazdaságtudományi Kar: Pécs. ISBN: 978-963-626-318-8 DOI:10.62561/EMOK-2024 pp. 124–124.
Szerzők
- Sengsouly Homedahack. University of Pannonia.
- Sasné Grósz Annamária. University of Pannonia.
- Józsa László. University of Pannonia.
Abstract
Cross-Cultural Business Negotiations in Developing Markets: Comprehending the Impact of Institutional and Cultural Elements
The article investigates the cross-cultural business negotiations in a developing market like Laos emphasizing the complex influence of institutional and cultural factors. According to the latest research, it examines how cultural values and institutional frameworks shape the outcomes of negotiations in Laos. An in-depth interview with 5 Laotian adult people aged 30-50 years old, who have interacted with internationals, and 1 Hungarian with a specialization in aquaculture across Asian countries. Comparisons with the business cultures of Western and Central Europe, the results of qualitative research conducted among Laotian and European businesspersons highlight the importance of cross-cultural knowledge and training. The added value of the article is that it gives an insight into the business life of a country about which little has been written in the literature. Although both Western and Lao businesspeople need to study each other’s business cultures, the openness of the Lao people guarantees long-term success.
Laos Western Europe Cross-cultural business negotiations
Nyelv
angol
Befoglaló mű adatai
Szűcs Krisztián – Putzer Petra – Törőcsik Mária (szerk.) (2024): A (marketing) világ megkettőződése - Egyesület a Marketing Oktatásért és Kutatásért XXX. Nemzetközi Konferenciájának Absztrakt- és Tanulmánykötete. Pécsi Tudományegyetem Közgazdaságtudományi Kar: Pécs. ISBN: 978-963-626-318-8 DOI:10.62561/EMOK-2024